Genesis Group
Libertine dining, Genesis Group
Consulting

Planning to opena restaurant, bar or café?

01 — Approach

Operator-led advice for owners launching a venue.

Genesis advises owners planning a restaurant, bar or café. The experience comes from launching and operating our own venues, and from a team with international commercial and hospitality backgrounds.

Consulting is advice, planning, feasibility and defined project deliverables — not full hands-on delivery. If you need Genesis to build and open the venue with you end to end, that is the separate Concept to Launch offer.

International enquiries are welcome. Each project’s location and delivery requirements are assessed individually; hands-on launch delivery is not assumed in every market.

02 — Services & fees

Launch-related offers.

Indicative fees below. Exact scope, deliverables and fee are confirmed in a written proposal before work begins.

Launch Readiness Review

A fixed-fee diagnostic of the concept, site assumptions, cost structure and launch risks, with a written action plan. Fee depends on desktop versus on-site review. Exact scope and fee confirmed before booking.

US$1,350–1,950 · Fixed fee
Concept Commercialisation

A fixed-scope project to clarify the guest proposition, positioning, pricing logic and commercial shape of the concept before capital is committed. Starting price assumes a single-concept brief; complexity may adjust the fee.

From US$4,500 · Fixed scope
Market Entry & Feasibility

Scoped assessment of market context, site or catchment assumptions, operating model and commercial viability. Includes a written view of what needs to be true for the venue to work. Does not include site search or legal/licensing filings.

From US$5,500 · Scoped project
Pre-Opening Advisory

Advice and planning in the run-up to opening — roadmap, sequencing and commercial preparation — priced by agreed project phases. Does not include full hands-on delivery (fit-out coordination, recruitment, day-to-day launch execution), which sits under Concept to Launch.

From US$7,500 · By phase

Fees are shown in USD for reference. Proposals can be quoted in the client’s local currency. Amounts are indicative; Genesis Group confirms the exact deliverables and fee in writing before engagement.

03 — How engagements work

A clear sequence.

01
Introductory call
A short, complimentary conversation to understand the project, location and stage — and whether there is a fit. Not a free consulting session; no deliverables.
02
Proposal
Written scope, deliverables, timeline and fee for the chosen offer — confirmed before any paid work begins.
03
Delivery
The agreed review or advisory work, with defined outputs and checkpoints.
04
Next steps
Where hands-on launch delivery is needed, that is scoped separately under Concept to Launch.
04 — Our team

Hospitality professionals, scoped to the project.

A team of hospitality professionals leads each project across concept development, design, project management, operations and opening.

Lawrence Matthews, who founded Genesis Group in 2004, provides overall direction. The team’s roles and responsibilities are agreed for each project at the outset.

05 — Principal
Lawrence Matthews
Principal · Genesis Group

Lawrence has more than two decades of commercial and operating experience across hospitality. He founded and has operated multi-brand hospitality concepts under Genesis Group, spanning dining, bars and social venues. Consulting draws on that operator experience — the same discipline used to plan, open and run Genesis venues — applied to owners preparing to launch their own.

Individual Genesis venues have been recognised in Condé Nast Traveler’s Hot List and Tatler’s Best Restaurants.

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Email: contact@genesisgroup.asia

Need full delivery?

Concept to Launch is the hands-on path — from idea to opening day.

View Concept to Launch